How to Choose the Best Domain Name for Your Website? How long should you give your domain name some thought? Is it actually that crucial?
People will visit your website regardless of the domain name if you have a high-quality website and business, right?
Okay, not quite yet…
You see, the essential component of your website is its domain name. It is crucial to choose a domain name that suits your business because it can either make or break you.
So hold on, what makes your domain name so crucial?
You are making a “first impression.” The first thing your visitors will see is your URL. While a terrible domain name may drive away visitors, a good one can leave a favourable and long-lasting impression.
SEO is impacted. The use of keywords in your domain name might still benefit your SEO rating even when exact match domains (EMDs) are no longer required.
It gives your brand a name. We’ll talk about your domain name as a branding opportunity shortly. The recognition of a brand might rise with the correct domain name.
These are just a handful of the many factors that make your domain name so crucial.
How do you select a suitable domain name? Exactly that is what we will disclose. Check out Top website hosting providers for free trials
How to Choose the Best Domain Name for Your Website
1. Use The Right Domain Name Extensions like .com, .org, .net)
You may be sure of one thing when selecting your domain name extension: “.com” is still the finest. 37% of all domains, according to information from Domain Name Stat, have the “.com” extension.
Why? In any case, “.com” is the most well-known and simple to recall.
Although many “.net” and “.org”-extended websites are successful, your website will probably perform better if it has a “.com” extension.
2. Brandable Over Generic
Generic is almost always preferable to creative and brandable.
Remember: People will locate, remember, and share your company on the web using its domain name. It serves as your brand’s cornerstone.
A brandable domain name differs fundamentally from a generic one in the following ways:
A generic domain name is typically loaded with terms and is unmemorable, whereas a brandable domain name is distinctive and stands out from the competitors.
Do you understand the distinctions between Healthinsurance.net, Newhealthinsurance.com, and Healthinsurancesort.com, for instance? Most likely not, right?
These are awfully cliched. They have no significance. Nobody will ever exclaim how fantastic “Insurance.com” is. The competition will intensify and it will blend in even more if the word “insurance” is used in different ways.
Websites like Anthem.com and UnitedHealthCareOnline.com stand out because they support a cause. There is a trust element there when individuals hear certain domain names.
3. Short Is Better Than Long
Shorter is often preferable when it comes to the length of your domain. The average name length, according to research from Domain Registration.com, is about 12 characters.
(Popularity here refers to the volume of visitors the website gets.) This evidence suggests that you ought to keep your domain name short.
Try for 6 to 14 characters, and keep in mind that the fewer the better. The shorter domain names have probably already been taken and sold for thousands of dollars. If there isn’t anything brief you can use, make it recognizable.
4. Make Sure It’s Easy To Type
Consider a few of the most well-known websites in the world. Think about something.
Yahoo, CNN, Google, Facebook, Twitter, and Instagram
They all have the major characteristic of being simple to spell.
Your domain name should be easy to enter for your visitors. It’s overly complicated if the spelling needs to be explained more than once before someone can understand it.
You definitely don’t want potential customers to enter your domain incorrectly and land on a different website!
Ask 10 individuals to spell out your proposed domain name. You should simplify it if a lot of people have trouble spelling it.
5. Make Sure It’s Easy To Pronounce
Your domain name should be as effortless to say off the tip of your tongue as it is to write it down.
This makes it simpler for users to recommend your domain name to others and for you to tell friends and potential clients about your website.
Ask ten individuals to pronounce your domain name after writing it down on a sheet of paper. It should be shortened if many people have trouble pronouncing it.
6. Avoid Hyphens And Numbers
Keep in mind that your domain name should be simple to say and spell. Numbers and hyphens make it more challenging. If Facebook contained a hyphen, try to explain it.
“Have you heard of this new website called Facebook? By the way, there is a hyphen between the words “Face” and “Book.” If that were the case, Facebook’s popularity might not have grown as swiftly.
The final word? Hyphens and digits hinder the clean and concise nature of your domain name. Just use the letters!
7. Consider Using “Niche” Keywords That Reflect Your Website
Our website focuses on web development or on assisting visitors in building websites. Hence, we decided to add a moniker that encompasses everything — “website.” When it was clear that website.com (or.org,.net) was no longer available, we just went with “Solfascorer.”
Although keywords might benefit your SEO, you should proceed with caution. It appears generic if you attempt to uncomfortably squeeze keywords into your domain (like we talked about before).
If you decide to employ keywords, start your domain with the keywords. These will be most effective for your ranking there.
8. Think Long-Term Over Short-Term
Do you feel ready to wed your domain? You should be as it will be among the most important factors in defining your company and brand for years.
You will lose money, branding, and SEO rankings if you decide to change the domain later. Simply said, it’s a major pain!
Consider the long-term when selecting your domain name.
You might select a domain name like “OptimizedSEO.com” if, for instance, your organization assists companies with SEO website optimization.
It can be a good idea to review your domain name if you believe there is a chance that you will eventually offer more broad digital marketing services, such as email marketing, PPC, etc.
9. Check If It’s Not Trademarked Or Already Used
Check to determine whether a potential domain name is accessible on social media platforms and whether any trademarks have already been filed for it before moving forward.
It’s preferable to have the same name for your website and social media accounts in order to establish your brand. By doing this, you establish familiarity with your visitors and make it simple for them to find you online.
Stay clear from names that are already trademarked to avoid legal difficulties.